Are you spending more time on social media?
There are a lot of people online loves diverse content, like video. If you can combine the two, one social and another one is video, you can take your brand to the next level.
What is social video marketing?
Social video marketing is a new age marketing technique that involves promoting sales and increasing rate of conversion using a video clip. Most people in the modern world want to get things down in a fun and creative way, people want to learn and have fun at the same time, that is where social marketing comes to play.
An example of a social video:
A perfect example of social video marketing is the BMW EyesOnGIGI campaign. In the automobile industry, the only way you can gain ground and stay around be consistent is to stand out. Every brand comes up with innovative ideas to reach out to their targeted users every day. BMW took advantage of Facebook’s latest 360 video technology to make their campaign featuring Gigi Handid a success.
Why we need to do social video marketing to propel your brand:
social video marketing plays a vital role in creating a positive emotional connection between the user and the seller. Choosing whom to buy from is not just a mere decision, as it is influenced by the feeling and thoughts a user has towards the product and the person/company that offers the service. Sales can be improved if you make your targeted user feel you are the best and always available to attend to their needs in a creative way.